Not easier, but increasingly sustainable and innovative

What will the meat industry look like in 10, 20, 50 years? Will there still be room for livestock farmers to run a healthy business if the rules only get stricter and consumers embrace more and more meat substitutes? Or is the media presenting the situation more extreme than it really is? Kiempunt went to investigate and talked to Mark Tijssen, vice president and portfolio holder for Sustainability of the LLTB.