Growing consumer popularity: self-selected animal and meat

Crowdbutching is the company behind koopeenkoe.nl, among others. Through this website, consumers can buy guaranteed meat. They choose their own cow, the cow is slaughtered when the entire cow is sold and then they receive the meat ready-made at home.

In the meantime, the Crowdbutching company has been around for 25 years. It is behind, among others, koopeenkoe.nl where meat is sold with a guarantee. It is a new way of selling meat without being an anonymous mass-produced supermarket product. There is a clearly growing market for these traditionally raised animals. Meat from pigs, chickens, deer, turkeys and goats is also being sold to consumers through similar sites. Once an animal is completely sold, it only goes to slaughter, no more than a half-hour trip from the farm. The animal has lived as naturally as possible, the feed has been sustainably grown and the animal has been treated with respect. Before and after slaughter.

The reason for the meat with guarantee came about after the BSE, swine fever and foot-and-mouth diseases. Now the challenge is to keep the concept alive in the digital age. Meanwhile, business continues to expand and the company doubled sales. There are a total of 110 farmers selling their meat to customers from the Netherlands, Germany and Britain.

Source: Dagblad de Limburger